Swen Vincke shows how announcing Divinity reactivates sales of previous games
The creative leader of Larian Studios, Swen Vincke, shares live data on the impact that revealing his next turn-based RPG has on the commercial performance of the projects his team has already released. This transparency offers a unique view of market dynamics after a major announcement. 🎮
The domino effect of a powerful announcement
According to the data published by Vincke, presenting Divinity awakens an interest that quickly turns to the studio's previous work. Players excited about the new proposal seek to explore the games that are already available, causing a clear spike in their sales figures. This pattern illustrates how a well-executed promotion strategy can give a second life to products already on the shelves.
Key dynamics observed:- A measurable spike in interest on sales platforms after the announcement.
- New users discover the saga and start with previous titles.
- Expectation for the future project revalidates the quality of the established catalog.
Announcing a big game doesn't just serve to sell that game, but also to remind everyone that the previous ones are still in the store, waiting for someone to discover them.
A different communication approach
By using his personal channels to disclose this information, Vincke adopts a method of transparent dialogue with fans. This approach makes the game development process feel closer and builds expectation in a more authentic and organic way.
Contrast with traditional methods:- Prioritizes authenticity and raw data over polished marketing messages.
- Brings the developer's figure closer to the community, creating a stronger connection.
- Generates news and conversation from concrete facts, not just trailers.
Lesson for the industry
This practice demonstrates that a smart marketing campaign can have a double benefit: prepare the ground for a new launch and, at the same time, reinforce the relevance of an entire studio's portfolio. It's a win-win strategy: players find more quality content and developers optimize the value of their past work. 💡