Spain presents its audiovisual hub at the ISE 2026 fair with an official pavilion
For the first time, the Spanish administration, through the Ministry for Digital Transformation, will have its own space at the prestigious Integrated Systems Europe (ISE) 2026 fair, which will take place in Barcelona from February 3 to 6. The focus will be on showcasing the sector's challenges and promoting the tools of the Spain Audiovisual Hub. 🎬
A program focused on connecting and innovating
The pavilion, located at the strategic 5A300 stand in the central aisle, has organized a packed agenda of activities designed to generate connections. It will include technical talks, quick project presentation sessions, and collective debates. These forums will analyze cutting-edge topics such as esports, 3D audio, how to use artificial intelligence to create content, and techniques to verify digital information.
Key participants in the activities:- Experts from the national and international audiovisual industry.
- Delegates from European Union institutions.
- Representatives from the Catalan regional government.
The Spain Audiovisual Hub acts as a catalyst for emerging companies and established projects to find financing and scale.
The Spain Audiovisual Hub as the main axis
The initiative, driven by the Spanish Society for Technological Transformation (SETT), is the core of the participation. This platform offers financial support and various instruments to invest in companies and startups in the field. Its goal at ISE is to link the Spanish innovation ecosystem with the numerous global actors who visit one of the world's most relevant audiovisual technology and integrated systems fairs. 🌍
Concrete objectives of the hub at the fair:- Attract international investment to Spanish projects.
- Consolidate Spain as a reference hub for the industry.
- Facilitate meetings between entrepreneurs and financiers.
A practical and business-oriented approach
Unlike what some might expect, the program avoids spectacular or fictional demonstrations, such as holograms of political figures. Instead, it rigorously focuses on real technological applications and generating business opportunities, leaving creativity to the productions that the hub itself aspires to support financially. 💼