The Rodeo FX team in Paris, in collaboration with director Antoine Bardou-Jacquet, has taken visual effects to a new level in T. Rowe Price's innovative campaign. With flawless visual execution, this production seamlessly fuses realities, delivering a striking and dynamic experience.
A fusion of realities with innovative effects
The campaign features a high-speed race through the city, where the protagonist pierces a wall of smoke that defies logic, while zootrope sequences add a unique sense of motion.
Standout visual techniques
- Advanced motion design: Every transition feels natural and perfectly integrated with the action.
- Precise digital compositing: Visual elements harmoniously combined with real environments.
- Distortion and speed effects: Innovative use of CGI to enhance visual storytelling.
Technical mastery and creativity in visual effects
This project showcases the technical mastery and creativity of the Rodeo FX team. The combination of digital environments with high-end visual effects creates a captivating visual experience that challenges expectations.
Key elements in the production
- Integration of CGI and live action: Perfect fusion of computer-generated images with practical shots.
- Advanced compositing: VFX techniques that ensure seamless visual storytelling.
- Striking visual design: Use of textures and graphical effects to enhance the campaign's aesthetic.
A campaign that redefines visual storytelling
Thanks to the combination of practical effects, digital compositing, and cutting-edge VFX techniques, T. Rowe Price's campaign reaches a new level of visual quality. The fusion of graphical elements, textures, and three-dimensional environments in a single shot highlights the talent and precision of the Rodeo FX team, solidifying their reputation in the visual effects industry.
"Rodeo FX has taken visual creativity to a new level with a campaign that pushes the boundaries of digital storytelling."