RAM Shortage Pressures Computer Manufacturers

Published on January 06, 2026 | Translated from Spanish
Graph showing an upward price arrow on RAM memory chips, with a red alert icon in the background.

RAM Shortage Pressures Computer Manufacturers

While brands present their latest models, a supply crisis overshadows the landscape. The skyrocketing cost of components, especially memory, and their difficult access, force companies to rethink how many units they can actually manufacture. 🖥️

Companies Adapt Their Manufacturing Strategy

The industry detects a growing gap between what the market demands and what it can supply. The price of DRAM memory continues to rise, and obtaining the necessary chips has become a complex task. To manage this bottleneck and contain costs, producers plan to make shorter runs of each new model.

Measures Taken by Manufacturers:
  • Evaluate producing half the units per launch.
  • Balance the catalog of new releases with actual logistics capacity.
  • Accept that they won't be able to meet all initial demand immediately.
The law of supply and demand now has a third factor: the buyer's patience.

How This Affects Buyers

This situation has a direct impact on the end user. More restricted manufacturing translates to fewer units in sales channels and, with high probability, higher retail prices. Finding a specific model will require more effort, and waiting times may lengthen.

Consequences for Consumers:
  • Difficulty locating the specific model they want.
  • Possibility of paying more for the desired equipment.
  • Need to wait longer to receive the product.

A Market Conditioned by External Factors

The sector observes how these elements outside technological development condition the evolution of the hardware market. Acquiring the latest powerful laptop can become a search where success depends not only on money, but also on opportunity and luck. Availability has become as crucial a value as technical specifications. 🤔