Rainbow Acquires Geronimo Stilton Rights to Expand Its Universe

Published on January 06, 2026 | Translated from Spanish
Rainbow logo next to an illustration of Geronimo Stilton holding a newspaper, on a background representing the world and animation symbols, symbolizing the global acquisition of the franchise.

Rainbow Acquires Rights to Geronimo Stilton to Expand Its Universe

A major corporate move shakes the children's animation industry. The Italian company Rainbow, world-renowned for creating the Winx Club, has completed the purchase of all intellectual property of the journalist mouse Geronimo Stilton. This agreement, formalized with Atlantyca Entertainment, transfers all copyrights and trademarks of the famous literary character. 🎬

Rainbow's Expansion Strategy

Rainbow is not only acquiring a catalog but announcing a significant investment to grow the franchise. Its central plan is to produce new content that renews the character for current audiences, maintaining its characteristic essence. The existing library of books and animations is now part of its creative heritage.

The pillars of the new development:
  • Create new animated series and movies for multiple platforms.
  • Explore potential in video games and interactive digital experiences.
  • Modernize the narrative and presentation of the Topazia universe to capture new generations.
The most famous rodent of Topazia now changes corporate burrow, promising that its next editorial adventures will have a touch of rainbow.

Impact on the Entertainment Market

This operation positions Rainbow as a heavier player in the competitive international children's animation sector. Controlling an intellectual property with such global recognition gives it a key competitive advantage to rival other major studios.

Immediate consequences of the acquisition:
  • Rainbow consolidates its portfolio of powerful brands aimed at children and families.
  • Fans can anticipate a substantial increase in audiovisual material production related content.
  • Distribution of future projects will be managed through multiple channels and platforms to maximize reach.

A Future Full of New Stories

The acquisition marks the beginning of a new era for Geronimo Stilton. Rainbow has the resources and experience to exploit the brand globally, ensuring that the adventures of the editor of The Rodent's Echo continue to inspire and entertain. This strategic move redefines the map of major children's animation franchises in Europe and beyond. 🌈