
Visual Celebration of Three Decades of PlayStation
The renowned animator Kenichi Yoshida has created a commemorative piece for the 30th anniversary of the iconic console. This project transcends traditional advertising formats, becoming a true artistic tribute to the evolution of video games.
Characters with Deep Meaning
The protagonists of this piece are not chosen at random. Maru, Peke, and Ki3 represent more than simple animated figures:
- They embody the PlayStation controller buttons
- They symbolize different eras of gaming
- They act as guides through time
- They connect the vintage with the contemporary
A Journey Through Digital Time
The visual narrative begins in a space that any gamer would recognize: a video game store from the 90s. This setting serves as the starting point for a journey that showcases:
- The transition from analog to digital
- Graphical evolution over three decades
- The change in gaming experiences
- The permanence of the playful essence
Technique in Service of Emotion
Yoshida combines multiple technologies to create this unique experience. The use of Gaussian Splat provides distinctive textures, while LiDAR elements add realistic depth. Dynamic cameras replicate the characteristic movements of video games, creating a total immersion sensation.
"This work captures the essence of what it means to play, transcending generations and technologies"
The Perfect Soundtrack
The collaboration with YOASOBI is fundamental. Their track Players not only accompanies the images but intertwines with them. Each visual element seems to dance to the rhythm of the music, creating a harmony that reflects the multisensory nature of gaming.
Cultural Legacy
More than a simple ad, this work stands as a historical document. It records the importance of PlayStation in popular culture and its ability to unite people from different generations through the magic of video games.
At the end of the journey, it is clear that this piece celebrates not only a brand, but the passion shared by millions of gamers around the world. A passion that, as Yoshida demonstrates, knows no temporal or technological limits.