PepsiCo Renews Its Visual Identity After 25 Years with a New Corporate Logo
The food multinational PepsiCo has taken a transcendental step in its brand strategy by presenting a completely renewed logo that replaces the design it had maintained for nearly a quarter of a century. This move represents a turning point in its corporate identity, seeking to project a more contemporary and cohesive image across its more than 500 brands worldwide 🌍.
Revolution in Corporate Identity
The strategic redesign deliberately abandons the characteristic corporate aesthetic of the nineties to adopt cleaner lines and a visual presence optimized specifically for digital environments. The company aims to reflect both innovation and the inevitable digital evolution that dominates the current market, establishing a new standard in its visual communication.
Key elements of the redesign:- Complete modernization of the corporate visual identity after 25 years
- Strengthening of the group's unified image over individual brands
- Implementation of new typography and color scheme consistently
"The change reflects our evolution as a global company and our adaptation to the current digital landscape" - PepsiCo Spokesperson
Impact on the Digital Ecosystem
Adaptation to digital media constitutes a fundamental pillar in this renewed approach, with a logo that scales perfectly on mobile devices and high-resolution screens. Every graphic component has been meticulously optimized to ensure maximum legibility and visual impact in applications, websites, and social networks.
Technical optimizations implemented:- Perfect scalability on mobile devices and HD screens
- Guaranteed legibility in applications and digital platforms
- Maximum visual impact in social networks and digital environments
Reflection on Visual Transformation
It is notable to consider that after 25 years they have modified a logo that few consumers recognized as corporate identity, while its products maintain traditional essences. This situation demonstrates that, at times, corporate transformation manifests more in the visual realm than in the substantial, evidencing the growing importance of digital identity in brand perception 🎯.