Microsoft Tests Ad-Supported Mode in Xbox Cloud Gaming
Users of Microsoft's cloud gaming service, Xbox Cloud Gaming, have encountered a surprise notice when starting to play. The notification informs that the game session will display advertising, suggesting the company is experimenting with a new access system. This step could lead to offering a free or more affordable tier, financially supported by ads. 🎮
A Message That Appeared by Mistake
The dialog window appeared unplanned for several subscribers, without any prior official announcement. This indicates it was likely an internal technical test that accidentally leaked to the public. Microsoft has not commented on the matter, but the message text is unequivocal. The displayed interface matches the service's standard design, confirming it is legitimate.
Key Details of the Incident:- The notification clearly stated: "This game session will include ads".
- Several players saw it spontaneously during login.
- The company had not previously communicated that it would test this feature.
"This game session will include ads" - Message shown to users.
Objective: Reach More Players
Incorporating an ad-supported plan would allow Microsoft to attract users who do not want to pay for a full monthly subscription. This model already works on video and music streaming platforms. For the cloud gaming service, it would mean competing in a broader market segment. The main challenge will be to dose the frequency and intrusiveness of the ads to avoid ruining the gaming experience, which requires smooth and uninterrupted interaction.
Possible Implications of This Model:- Expand the user base by offering a no-paid-subscription option.
- Follow the strategy already established by services like Spotify or YouTube.
- Find a balance so that ads do not interrupt the game's pace.
A New Challenge for Players
The possibility of seeing an ad right before a crucial moment in the game, such as facing a final boss, adds an extra layer of potential frustration to the experience. Microsoft will need to carefully design how and when ads are inserted so that the service remains attractive even in its free mode. This move reflects a broader trend in the industry to monetize services through advertising.