Meta Activates Ads on Threads for All Its Users
The social network Threads, owned by Meta, has taken a key step in its commercial strategy by activating ads for its entire community. This decision comes after an initial period without advertising, focused on attracting and retaining people. 🚀
Advertising Arrives at the Heart of the Platform
Sponsored ads are now displayed in the main feed of the app, combined with posts from the contacts each person follows. Meta explains that this system for integrating advertising is similar to the one used on Instagram. The company now seeks to generate revenue directly with this product.
Key Features of the Change:- Ads are blended into the main content feed.
- The user experience aligns with that of other Meta apps.
- It marks the start of official monetization for Threads.
The initial period, with only conversations, comes to an end. The free social network experience is updated to its definitive version.
Rapid Growth Drives the Decision
Threads has surpassed the barrier of 150 million active users each month. This solid figure is what leads Meta to consider it the right time to take this step. The platform was launched in July 2023 as a conversational text app, and its pace of adding users has been remarkable.
Factors Behind the Move:- A massive and active user base that justifies monetization.
- Development and adoption by the public faster than expected.
- The company's need to make the service profitable in the long term.
The Platform's New Balance
The main challenge now for Meta is to balance the user experience with the goal of making the business sustainable. Threads thus consolidates itself as a established alternative in the social media landscape, completing its transition from a launch phase to full commercial operation. The "free" model is sustained, as usual, by the presence of sponsors. 💼