Mercedes-Benz Projects Luxury Buildings in Dubai Inspired by Its Cars
The German automotive firm Mercedes-Benz extends its identity beyond the asphalt to enter the premium real estate sector. In alliance with the developer Binghatti, the brand plans to erect a residential tower in Dubai that embodies its design philosophy, fusing automotive luxury with daily life. This strategy seeks to diversify its presence in markets where status and innovation are paramount. 🏙️🚗
The DNA of Mercedes Takes Shape in Concrete and Glass
The architecture of Mercedes-Benz Places not only references cars but adopts their formal language in an integral way. The renders reveal facades with organic surfaces and kinetic lines that recall a body in motion. The integrated lighting simulates the effect of the headlights and daytime running lights characteristic of the brand. This concept is transferred to the interior, where materials analogous to those of its top-of-the-line models will be used, prioritizing ergonomics and a color palette that evoke a vehicle cabin.
Key features of the car-inspired design:- Fluid facades: Curved and dynamic surfaces that break with the traditional geometry of skyscrapers.
- Architectural lighting: LED light bands that outline the structure, creating an effect similar to the optics of a Mercedes.
- Branded interiors: Use of leathers, polished aluminums, and environmental control systems directly inspired by car cabins.
A way to live the brand 24 hours a day, from the bedroom to the garage.
A Prestigious Enclave in the Heart of Dubai
The tower will be located in Business Bay, an iconic financial and residential district known for its cutting-edge skyline. Mercedes-Benz Places will offer units from one-bedroom apartments to luxury penthouses. Residents will have access to exclusive amenities that reinforce the brand experience, transforming the place of residence into an integral luxury product.
Services and project details:- Typologies: Apartments from one to four bedrooms and penthouses with panoramic views.
- Premium amenities: Private lounge for