Luis Tosar and Rigoberta Bandini to Host the Goya Awards 2026 from Barcelona
The Academy of Cinema unveils the official announcement for the fortieth edition of the Goya Awards, which this year will have Luis Tosar and Rigoberta Bandini as masters of ceremonies. The video, which is already available to watch, captures the spontaneous chemistry between both artists as they explore the Catalan city, culminating in a motivating Now for the gala! 🎬
A Visual Tour of the Catalan City
The spot is not limited to a set, but takes advantage of iconic Barcelona settings for its narrative. The camera follows them through Montjuïc mountain, the wide avenues of L’Eixample, and the symbolic plaza of Las Tres Xemeneies. In a nod to local cinema, actress Emma Vilarasau, recently nominated for a Goya for House on Fire, makes a cameo as a taxi driver. 👏
Key Production Details:- The art direction is handled by Claudia Costafreda.
- The various technical departments are mainly led by female directors.
- The piece is produced internally by the Academy of Cinema.
It seems that the nerves before hosting a gala are better cured by strolling through Barcelona than rehearsing a speech in a studio.
Distribution and Campaign Objective
The announcement has a wide broadcast window, designed to generate anticipation progressively. It will be seen on public television and on the big screen in numerous cinemas across Spain.
Broadcast Plan:- The official premiere took place on a Friday.
- The dissemination will continue uninterrupted.
- The broadcast will end on February 28, the day the awards ceremony takes place.
A Bet on the Duo and the Location
With this campaign, the Academy not only promotes the gala, but also strengthens its bond with Barcelona and bets on the duo hosting format. The choice of Tosar and Bandini, two figures with distinct profiles but great charisma, along with the display through the city, seeks to connect with a wide audience and emphasize the special character of this fortieth edition. The countdown to the Goya Awards 2026 is underway. ⏳