
LG Renews Its Gram Pro Series at CES 2026 with a More Modern Design
In the framework of CES 2026, LG unveils the next evolution of its famous Gram Pro laptop line. This launch marks an important step for the Korean manufacturer, which seeks to differentiate its devices in an increasingly competitive ultraportables market. The technology fair serves as a global stage to showcase this update that combines heritage and innovation. 💻
A Redesign That Honors the Original Philosophy
The Gram Pro 2026 receives a notable aesthetic transformation on its exterior. LG revises the materials and construction method of the chassis to achieve a contemporary appearance. However, the fundamental principle of the series remains intact: offering an extremely lightweight device. The changes aim to adapt the line to current visual trends, without sacrificing the portability that defines these computers. The goal is to modernize without losing the essence.
Keys to the New Design Approach:- Maintain an ultra-low weight as the main feature.
- Implement renewed materials that provide a current aesthetic.
- Achieve a device that is perceived as modern and competitive visually.
The lightness is such that a gentle breeze from the air conditioning could move it if it is not secured on the table.
Technical Strategy and Market Positioning
LG targets this model to a specific user: those who prioritize mobility and require performance in a slim form factor. The device incorporates a series of distinctive hardware elements and features that will be detailed close to its launch date. The company's strategy remains to compete in the premium segment, where the combination of power and portability defines the value.
Central Aspects of the Proposal:- Focus on users who value mobility and performance equally.
- Integrate distinctive technical features in a thin chassis.
- Compete directly in the high-end ultraportables niche.
A Calculated Evolution to Stand Out
With the Gram Pro 2026, LG executes a calculated evolution. It renews the aesthetics to attract attention in a competitive environment, while protecting and improving the attribute that made the series famous: its minimal weight. This launch at CES reflects the brand's intention not to fall behind, updating an iconic product to face new market rivals. The challenge will be to balance innovation with the lightweight identity that users expect. ⚖️