Lego Unveils Its Smart Play System at Industry Exhibition

Published on January 09, 2026 | Translated from Spanish
Photograph of a Lego stand at a fair, showing several sets of the new Smart Play system. Traditional building blocks are visible alongside special electronic components and a tablet with an interactive app open.

Lego Presents Its Smart Play System at Industry Exhibition

The company Lego has unveiled its latest proposal, Smart Play, during a key industry event. This innovative concept blends classic building pieces with interactive electronic components. Users can now assemble models that connect with digital apps and react to their environment. The goal is to deeply transform how play and learning occur. 🧩

Sets with Smart Blocks and Connectivity

The new Lego Smart Play sets incorporate special pieces containing circuits. These modules can integrate sensors to detect light or movement, as well as buttons that users can program. They are designed to communicate wirelessly with devices like tablets or smartphones. Digital guides help assemble the model and then interact with it via the screen.

Main Features of the Modules:
  • Integrate light, motion sensors, and programmable buttons.
  • Establish wireless connection with mobile devices.
  • Digital instructions guide assembly and subsequent interaction.
"We fuse the tangible aspect of building with blocks and the dynamics of video games to create a unique experience."

Bridging Physical and Digital Play

With this initiative, Lego aims to close the gap between the tactile experience of building and digital world mechanics. Completed models can perform actions or display data in the associated app. This opens the door to creating narratives or solving challenges that change based on how the user manipulates the real pieces. The company positions this launch as a key advancement in its path to innovate.

Advantages of the Hybrid Approach:
  • Combines physical manipulation with real-time digital responses.
  • Allows developing stories and challenges that evolve with interaction.
  • Expands educational and entertainment possibilities.

A New Landscape for Home Play

This evolution of play with Lego introduces new elements into the home environment. In addition to traditional pieces under furniture, USB chargers and spare battery piles for powering the sets' electronics will now be common. This change reflects how the brand adapts its iconic product to an era where physical and digital are inseparable, redefining what it means to play. 🔋