Jaguar Launches the Type 00, a Sports Car for Rent Only
The British brand Jaguar introduces the Type 00, a car designed exclusively for rental, not for purchase. This initiative is part of a broader strategy to adapt to how current customers consume mobility. The premise is clear: access a sports car whenever desired, without the burdens of ownership. 🚗
A Model with F-Type DNA but a Different Purpose
The Type 00 does not start from scratch; it uses the platform, mechanics, and muscular design characteristic of the well-known Jaguar F-Type. However, Jaguar modifies it specifically to function as a rental car. This may translate into specially configured interiors for this service, while preserving the power and driving dynamics to deliver an authentic sports experience.
Key Features of the Type 00:- Built on the technical and aesthetic base of the Jaguar F-Type.
- Maintains the dynamic behavior and power of the reference model.
- May include cabin customizations oriented toward the rental service.
The idea of owning a Jaguar sports car now competes with renting it for a special occasion, without long-term financial commitment.
A Service that Redefines Access to Automotive Luxury
The program focuses on providing access to a high-end vehicle on a temporary basis, prioritizing the occasional experience over permanent ownership. Users book the car for short or long periods as needed, while Jaguar handles all logistics: delivery, pickup, maintenance, and insurance, all included in the subscription.
Advantages of the Subscription Model:- Flexible access to a sports car without a large initial investment.
- The brand manages maintenance, insurance, and delivery/pickup logistics.
- Responds to a growing trend in the premium automotive sector.
A Strategic Bet on a New Business Model
With the Type 00, Jaguar is actively exploring an alternative business model for its most exciting range. This move seeks to attract an audience that greatly values flexibility and freedom, and that perhaps prefers to experience different driving experiences without being tied to a single vehicle. The brand thus demonstrates its intention to innovate not only in engineering, but also in how it relates to its customers. 🔄