Jaecoo Reveals Price in Spain for Its First Vehicle, the Jaecoo 8

Published on January 20, 2026 | Translated from Spanish
SUV Jaecoo 8 de color gris metálico en carretera de montaña, mostrando su diseño frontal agresivo y líneas modernas, con un paisaje nublado de fondo.

Jaecoo reveals the price in Spain for its first vehicle, the Jaecoo 8

The brand Jaecoo, which belongs to the Chinese conglomerate Chery, has officially announced the entry price in the Spanish market for its initial model. This move marks the start of its strategy to compete in the demanding European automotive sector. 🚙

A single trim with all the equipment

The Jaecoo 8 arrives with a single available configuration, called Luxury. This approach aims to simplify the offer and present a very complete product from the very beginning. The technical proposal focuses on a powerful plug-in hybrid propulsion system.

Main features of the model:
  • Plug-in hybrid engine delivering more than 400 HP of combined power.
  • Electric-only range reaching 120 kilometers according to manufacturer data.
  • All-wheel drive as standard equipment.
The brand is now opening a reservation period through its network of dealerships, which will expand in the coming months.

Official price and delivery plans

The retail selling price for the Jaecoo 8 Luxury in Spain is set at 69,900 euros. This amount already includes the Registration Tax. The first customers will be able to receive their vehicle starting from the first quarter of 2026.

Key commercialization details:
  • Launch price set at 69,900 euros, all-inclusive.
  • Estimated date to start delivering units: first quarter of 2026.
  • The sales and service network will expand progressively.

Strategy and future prospects

Jaecoo's bet is clear: enter a premium segment with a very well-equipped product and a price that attempts to justify that high level of equipment. The goal is for buyers to perceive the value compared to more established brands. The company already plans to showcase more models in Europe to strengthen its market position. Time will tell if this tactic works. ⚡