NYCC '25: Interview with Evan Brooks from Hasbro about the Present and Future of Transformers
At the New York Comic Con 2025, we had exclusive access to Evan Brooks, Senior Director of Transformers Product Development at Hasbro, who shared revealing insights about the current state and future direction of the iconic franchise. The conversation covered everything from new toy lines to transmedia strategies, painting an exciting picture for the coming years. 🤖
Evolution of Design in Main Lines
Brooks highlighted how Transformers continues to reinvent itself while maintaining its fundamental essence. The Legacy line will continue to expand with reinterpretations of classic characters that incorporate modern engineering, while the Studio Series will focus on ultra-detailed representations of cinematic designs from both the past and upcoming productions.
Confirmed Design Novelties:- New engineering for more intuitive transformations
- Greater use of mixed materials for durability
- Focus on screen-accurate proportions
- Expansion of lines for adult collectors
"Our constant challenge is to balance the nostalgia that lifelong fans love with the innovation that attracts new generations"
Expansion of the Transformers Universe in Media
Brooks revealed details about Hasbro's multiplatform strategy for the coming years. In addition to continuity in movies and animated series, there are plans for virtual reality projects and interactive experiences that will allow fans to immerse themselves in the universe like never before. Coordination between different media will be key to maintaining lore coherence.
Projects in Development:- New animated series with innovative visual style
- VR experiences to "become" a Transformer
- Transmedia content connecting toys and narrative
- Surprise collaborations with other animation studios
Technological Innovation in Toys
One of the most exciting areas discussed was the integration of advanced technology into toy lines. Brooks mentioned prototypes with voice recognition systems and compatibility with digital ecosystems that will enable more dynamic interactions. However, he emphasized that the tactile transformation experience will remain the heart of the product.
Upcoming Technological Advances:- Companion app with augmented reality features
- Motion sensors for sound effects
- Digital customization systems
- Compatibility with gaming platforms
Sustainability and Environmental Responsibility
Brooks addressed Hasbro's efforts toward sustainability, highlighting that upcoming lines will incorporate recycled materials and eco-friendly packaging without compromising product quality. The company is investing significantly in research into bioplastics and cleaner manufacturing processes, recognizing the responsibility that comes with producing for a global audience.
Implemented Green Initiatives:- Transition to plant-based plastics
- Reduction of unnecessary plastic packaging
- Recycling programs for old toys
- Supply chain optimization to reduce carbon footprint
The Future of an Enduring Franchise
Reflecting on over 40 years of Transformers, Brooks expressed optimism about the franchise's future. He highlighted how the ability to evolve while maintaining its essential core has allowed Transformers to remain relevant across decades. With plans extending to 2030 and beyond, it seems clear that the Robots in Disguise will continue to capture imaginations for many more years. The interview concluded with the promise of "transformative surprises" that will keep fans excited on the road ahead. 🌟