Instagram Limits Hashtags to Reduce Spam
The social network Instagram has activated a technical restriction that prevents adding an excessive number of tags in a single post. This change is part of a broader strategy to make it harder for spam accounts to saturate popular topics and to allow users to discover content more authentically. 📉
The Technical Block and Its Consequences
The system now automatically blocks any attempt to post that exceeds a specific number of hashtags. If a user exceeds this limit, the platform simply does not publish the content. This directly impacts growth tactics that relied on abusing tags, causing accounts that depended on this to see their reach significantly reduced.
Immediate Effects of the New Policy:- Posts with too many hashtags are not uploaded to the platform.
- Growth hacking strategies based on saturation lose effectiveness.
- Organic reach is redefined, prioritizing other engagement signals.
Instagram prioritizes content quality over the number of tags.
Creators' Reaction and the New Approach
Many content creators have expressed their frustration, as they used numerous hashtags as a key method to reach new and specific audiences. In response, Instagram states that its algorithm is being adjusted to value genuine interactions more and encourages focusing on using relevant and precise tags.
Tips to Adapt to the Change:- Select highly relevant hashtags for the content's niche.
- Research and use combinations of popular tags and community-specific ones.
- Focus efforts on producing content that generates real interaction with followers.
A Shift in the Era of Digital Strategies
It seems that the era of saturating comments with thirty hashtags to gain visibility is over. The platform forces users and brands to be more creative and strategic, moving away from tactics considered spam. Now, success will depend more on connecting authentically than on mastering the art of filling a text field. 🔍