Instagram Expands Reels Algorithm Control to More Users
Meta is advancing in giving users more power over what they see. Instagram is rolling out globally a feature that allows directly adjusting the algorithm that selects Reels. This tool, previously limited, is now reaching a massive audience after an initial test in the United States. 🚀
A Tool to Customize the Video Feed
Adam Mosseri, Instagram's director, confirmed the expansion on Threads. The feature introduces a new option within the app. Users with access can indicate their preference for the type of content they want to consume in their short video feed.
Available Configuration Options:- Prioritize Known Accounts: Choose to see more Reels from profiles the user already follows.
- Encourage Discovery: Opt for the system to show more content from new creators and topics.
- Adaptive Algorithm: The system tries to learn from these choices to refine and personalize the experience continuously.
The measure directly responds to user requests who wanted to influence more what the platform shows them.
Limited Availability Based on App Language
Although the expansion is global, there is a significant restriction. The tool is only active for accounts set to English. Users worldwide can access it, but they must change the app's language if it is not already set that way.
Key Details on the Launch:- Required Language: App setting in English to see the option.
- Official Communication: Meta has not announced when it plans to implement the feature in other languages.
- News Source: The specialized site BetaNews was the first to report this global rollout.
The Balance Between Choice and Algorithm
This update represents a step toward a more transparent and configurable experience. Users now have a mechanism to guide the algorithm, expressing whether they prefer familiarity or novelty. However, it is crucial to remember that, although the direction can be chosen, the algorithm retains the final say on the final composition of the feed and the time spent scrolling. The control is greater, but not absolute. ⚖️