When Data Becomes (Hyperactive) Art 📱💥
Super Pumped: The Battle for Uber is not a series, it's a user interface turned audiovisual nightmare. Ingenuity Studios designed a graphic language that explodes on screen like app notifications in the hands of a CEO with attention deficit.
The Visual ABC of Technological Chaos
The pillars of the style:
- Attacking Graphics: Messages, maps, and stats in stylized 3D
- Short-Circuit Transitions: Axis jumps, glitches, and aggressive morphing
- Spaces that Breathe Data: Offices that deform under infographics
Key Fact: "Every graphic has three versions: static, hover (floating), and clicked (as if someone were interacting)", reveals the breakdown.
Manufacturing Silicon Valley Fever
Motion Graphics
- After Effects + Cinema 4D for "clickable" graphics
- Expressions for animations reactive to dialogue rhythm
- Nested precomps simulating UI hierarchies
3D Effects
- Houdini for map-to-architecture transitions
- Redshift for volumetric infographic renders
- Particle simulations as "escaping data"
Survival Kit to Replicate the Style
In 3ds Max
- Motion Graphics Toolset - For animated graphics
- Greeble - Adds "technological" complexity to surfaces
- TyFlow - Particles as invasive notifications
- Arnold/Redshift - Stylized renders with outlines
In Blender
- Geometry Nodes - Procedural graphics systems
- Line Art Modifier - For the "digital comic" look
- Eevee - Fast rendering of 3D interfaces
- Dynamic Paint - UI interaction effects
💡 Tip for visual caffeine addicts:
- Use time remapping in After Effects for brutal accelerations
- Apply chromatic aberration only in transitions
- Animate typography as if it were compiling code
Extra: Graphics work best if you treat them like characters, not decoration.
The Motion Designer's Paradox
While Travis Kalanick wanted to make the world more accessible, Ingenuity's artists did the opposite: "We designed an experience so hyperactive that even we got lost in the timelines". The real achievement was turning spreadsheets into pure spectacle... even if it left half the audience needing a pause button. ⏸️
"In motion graphics, if your head doesn't hurt when reviewing the project, you didn't use enough layers." - Anonymous Ingenuity designer.