Freepik Breaks the Chains of Credits with Unlimited AI Video for Creatives

Published on January 07, 2026 | Translated from Spanish
Freepik interface showing AI video tools, with a crossed-out credits counter in red and the text 'unlimited'.

Goodbye Credits, Hello Creative Chaos (the Good Kind)

If you've ever felt that credit counters in AI tools were like a grumpy teacher counting your strokes in art class, Freepik is here to save you. The platform has just announced unlimited AI video generation for its Premium+ and Pro users. That means: create, fail, delete, and repeat until your project turns out just as you dreamed. Without a red number judging you. 😌

From Image Bank to AI Paradise: Freepik's Evolution

What started as a free vectors repository now wants to be the all-you-can-eat buffet of artificial intelligence. After removing limits on image generation, they're now betting on video with a staggered system:

What stops users is not AI, but the frictions of the usage model, says Joaquín Cuenca, CEO of Freepik. Or, in plain English: "If the tool is good, let them use it as they want".

How Much Does Creative Freedom Cost? (Spoiler: Less Than You Think) 💸

For 24€/month, Premium+ and Pro plans offer:

Freepik assumes the cost of some users generating hours of video... just to discard it all. Crazy? For them, it's an investment: "We reward the heavy user, we don't punish them". Take that, platforms with expensive credits. 🎯

The Clear Message: Creative AI Must Be Free (or It Won't Be)

This move isn't just a model change; it's a direct challenge to the industry. While others sell 10-credit packs for 15€, Freepik bets on a future where creativity has no artificial barriers. Risky? Yes. Necessary? Absolutely.

So now you know: if you want to make 300 versions of a video where an octopus plays the saxophone on Mars... you can. Just don't blame us if your hard drive crashes. 🐙🎷🚀

Freepik: where "what if we try this?" no longer ends with "I'm out of credits". 😂