EuroLeague dialogues with the European Union ahead of possible NBA entry
A EuroLeague delegation is in Brussels this Thursday meeting with European Union representatives. The meeting, led by executive director Paulius Motiejunas, has European Commissioner Glenn Micallef as its counterpart. The dialogue aims to inform institutions about the present and future of continental basketball at a decisive moment 🏀.
A strategically crucial context
This institutional outreach occurs as the European basketball landscape could change radically. The NBA and FIBA announced their intention to create their own league in Europe for 2027. This transatlantic project places the EuroLeague in the need to strengthen its position and its relationship with community governing bodies.
Main objectives of the meeting:- Present its vision: Present to the European Commission the value and central role of the EuroLeague within continental sports.
- Consolidate its status: Reaffirm its position as Europe's most important elite club competition.
- Align strategies: Seek to align its future growth plans with the sports policies promoted by the EU.
The 2027 horizon adds a layer of strategic urgency to these institutional contacts.
Strengthen ties and underscore value
Beyond a simple presentation of activities, the league intends to strengthen its bond with European instances. This move is key to ensuring solid institutional support. The EuroLeague also wants to highlight the economic and social impact generated by high-level basketball on the continent.
Key elements under discussion:- The European sports ecosystem and how the competition contributes to it.
- The league's strategic development and expansion plans.
- The response to a future landscape that is more competitive and globalized.
A dialogue looking to the future
Commissioner Micallef, responsible for the sports area, listens to Motiejunas's explanations. The conversation inevitably revolves around how to share prominence and resources in European basketball if a major new player, backed by the NBA, decides to enter the market. This meeting marks an important step in defending the European sports model against external initiatives 🌍.