Elisa Aguilar highlights how Eurobasket 2029 will transform basketball in Madrid
The president of the Spanish Basketball Federation (FEB), Elisa Aguilar, has generated great expectation by confirming the excitement that hosting the Eurobasket 2029 represents for Spain. This championship will not only be a tournament, but a driving force that will redefine the federation's strategy and reach at all levels 🏀.
A catalyst to redefine projects
According to Aguilar, hosting this European event acts as an unprecedented catalyst for the FEB. The federation is already working to expand and reorient its current plans, with the clear objective of positioning basketball on a level comparable to other major sports when they organize their most important events. This involves redesigning initiatives and seeking new ways to create impact.
Key actions that Eurobasket 2029 will drive:- Redefine and expand the scope of all current federation projects.
- Design concrete actions that make the most of the opportunity of being the host.
- Work to ensure basketball is perceived on the same level as other major sporting events.
"This event is going to change the dimension of all the federation's projects. Basketball is going to be on par with major sporting events," states Elisa Aguilar.
Focus on the fan: beyond the court
Preparing for Eurobasket involves a commitment that goes beyond the sporting aspect. The FEB prioritizes improving how the public experiences the event. For this reason, they will develop specific initiatives so that fans enjoy a comprehensive experience, creating an environment that goes beyond the forty minutes of play. Madrid is preparing not only to host games, but to mark a milestone in how basketball is perceived in the country.
Initiatives focused on experience:- Develop programs so that fans perceive more value during the event.
- Create a leisure and sports environment that complements the on-court spectacle.
- Ensure the organization leaves a positive legacy in the way this sport is experienced.
A legacy seeking excellence
With such emphasis on equaling the benchmarks, the challenge is ambitious. Fans expect that improving the experience does not translate solely into an increase in ticket prices, but into real added value. The Eurobasket 2029 in Madrid presents itself as the great opportunity for the FEB to demonstrate that it can organize a world-class event, leaving a lasting mark on Spanish sport 🏆.