A Strategic Move in the Entertainment Industry
The company Brahma, the artificial intelligence division of the DNEG Group, has announced the acquisition of Metaphysic, a company specialized in developing advanced tools for AI-powered content creation (AI). This operation aims to consolidate Brahma as a leader in audiovisual production through the use of generative technologies.
A Multi-Million Dollar Transaction with High Expectations
Following the acquisition, Brahma reaches a valuation of 1.43 billion dollars, positioning itself as one of the most influential companies in the technology and audiovisual industry. Furthermore, United Al Saqer Group (UASG), an Abu Dhabi-based investor, has made an additional investment of 25 million dollars, strengthening Brahma's capacity to expand its AI-based solutions.
The Impact of AI on Content Production
With the integration of Metaphysic, Brahma's new platform will encompass multiple areas of innovation in the audiovisual industry, including:
- AI-powered video, image, and audio content generation.
- Workflow automation to optimize production.
- Simulation of humans and digital characters with hyper-realistic precision.
Merger with Cutting-Edge Technology
The acquisition also enables the union of Metaphysic with Ziva, a platform recognized in the visual effects (VFX) industry and awarded a SciTech Award by the Academy of Motion Picture Arts and Sciences in 2025. Both technologies will enhance Brahma's ability to deliver innovative solutions in animation and entertainment.
A Team of Experts Leading the Transformation
Brahma will have a team of renowned technology and visual effects experts:
- Prabhu Narasimhan, Executive Chairman.
- Namit Malhotra, Interim CEO of Brahma and CEO of the DNEG Group.
- Thomas Graham, CEO of Metaphysic, who will assume the role of new CEO of Brahma.
- Paul Salvini, current CTO of the DNEG Group, will hold the same position at Brahma.
- Crawford Doran, Character Tools Director at Ziva, will be Vice President of the division.
A Future Based on Generative Artificial Intelligence
According to Narasimhan, Brahma's goal is to merge its visual effects technology with the potential of generative AI, enabling companies and creators to develop high-quality content at scale. For his part, Graham emphasizes that this alliance will allow for the protection of intellectual property and the creation of new commercial opportunities in the digital industry.
“Brahma will combine Oscar-winning visual effects technology with the power of generative artificial intelligence to deliver cinematic content at scale.”
With this acquisition, Brahma positions itself as a leader in AI applied to audiovisual content, offering advanced tools for the production of film, television, and other digital media. The combination of hyper-realistic visual effects and AI automation marks the beginning of a new era in content creation.