The production company The Light and the motion design studio BIEN have formed a creative and strategic alliance with the purpose of promoting inclusivity and sustainability throughout the entire lifecycle of each project. Both companies have joined forces to take creativity and motion design to new horizons, promoting a human and sustainable approach in their productions.
A Partnership with Purpose
Becky Morrison, founder and CEO of The Light, and Ricardo Roberts, co-founder of BIEN, are advocates for change in the industry, and have built successful companies that stand out for their commitment to human-centered production and sustainability.
The Light stands out for its focus on underrepresented talent, with equity and sustainability as fundamental pillars in delivering creative projects for entertainment networks and renowned brands such as Apple, Google, Gucci, Live Nation, and Netflix. Founded in 2014, the company has prioritized an emotionally healthy environment, which is considered key to creativity and high performance.
BIEN, for its part, was founded with the conviction that inclusivity benefits everyone. In 2017, the studio developed the pioneering industry methodology Inclusive Motion Design (InMoDe), which helps brands connect with global audiences through accurate representation, both on screen and behind the scenes. BIEN works with award-winning creatives who represent a diverse range of experiences and has created content for prominent clients such as Instagram, the Paralympic Games, the Getty Museum, and AT&T.
A Promising Future
The alliance between The Light and BIEN not only marks a new stage in the motion design industry but also establishes a model to follow for those companies seeking to incorporate inclusivity and sustainability into their creative processes. Both companies aspire to transform the industry through an ethical approach that celebrates diversity and well-being, while continuing to offer the highest quality content for a global audience.
Source: The Light