The Cereal Rooster That Learned to Leave the Box
In a twist no one saw coming, Cornelius, Kellogg's iconic rooster, has decided he's spent enough time as a simple flat image. The latest campaign shows him in all his three-dimensional glory, with a realism that makes you wonder if someone is feeding him corn behind the cameras. From cartoon character to CGI star, this bird has made the most impressive leap since cereal learned to float in milk.
"When your digital transformation is better than most humans'"
The Delicate Art of Making the Unreal Real
Turning a simplified drawing into a believable character required more than just adding feathers. The team faced unique challenges:
- Maintaining the recognizable silhouette while adding realistic details
- Creating facial expressions that preserved his cartoonish essence
- Simulating feather movement without losing his characteristic style
Behind the Digital Feathers
The technical process was as meticulous as preparing a perfect breakfast:
- Each feather was animated individually
- Facial muscles were adjusted for subtle expressions
- Integration with real environments required precise lighting
Why a Rooster Needs a Digital Glow-Up
This transformation goes beyond visual spectacle. It represents a bridge between generations:
- Attracts new consumers accustomed to advanced graphics
- Renews the nostalgia of those who grew up with the original design
- Demonstrates that classic brands can evolve with the times
In the end, Cornelius proves that even the most established characters can reinvent themselves. Although he's still the same rooster that wakes us up for breakfast, now he does it with better rendering than ever 🐓