Carlo Conti presents Sanremo spot in Piazza di Spagna
The host Carlo Conti chooses the famous Piazza di Spagna in Rome to shoot the video announcing the Sanremo Festival. The team films on the Trinità dei Monti staircase, a usual site for cultural events and fashion shows.
The promotional video includes citizens
The shoot attracts hundreds of individuals who follow the team's instructions. They sing and act as the festival audience to create genuine and vibrant material that shows the emotional bond of Italians with Sanremo. The campaign will air on various channels in the coming weeks.
Key aspects of the shoot:- Participants chant in a group
- They create a festive atmosphere that previews the contest ⚙️
Italy's most famous staircase replaces models with singers, turning from runway to musical stage in an open-air rehearsal.
The Sanremo Festival starts promotion for 2026
This event launches the official advertising for the 2026 edition of the festival. Carlo Conti, who has directed it before, returns to take the reins. Choosing such a symbolic place as Piazza di Spagna highlights its relevance in Italy. The organizers seek to attract attention and sustain enthusiasm until the big day.
Festival details:- Conti returns as host
- Promotion highlights national importance
Conclusion
The spot in Piazza di Spagna captures the spirit of Sanremo with massive participation and iconic settings, paving the way for the 2026 musical event.