A Digital Initiative Against Online Harassment
The Memoma studio collaborated with Canadian authorities to create an innovative campaign that addresses cyberbullying from a visual approach. Titled In The Weeds, this proposal uses motion design as its main language to communicate its message. The strategy is based on conveying how digital platforms can become both spaces of conflict and support.
Visual Language as a Tool
The campaign develops a graphic narrative where natural elements represent abstract concepts. Digital weeds symbolize negative comments, while flowers personify positive interactions. This visual transformation occurs gradually, showing the change from a toxic environment to a constructive one. The typography actively participates in this evolution, modifying its form according to the emotional context.
- Weeds animations invading screens
- Transitions to flowers and warm colors
- Dynamic typography that changes according to the message
- Interactive elements with useful information
Design with Social Purpose
The project transcends the aesthetic aspect to become an educational tool. As the creators mention:
"Design can be an agent of change when it focuses on relevant social problems"
This philosophy materializes in pieces that invite reflection and action, transforming viewers into active participants against cyberbullying.
Collaboration Between Sectors
The production brought together diverse talents under the direction of Pepe Ávalos in animation and Memoma Studio in concepts. The synergy between public institutions and creatives stands out to develop innovative solutions to social problems. The result shows the potential of interdisciplinary alliances to create messages with real impact in the digital society.