Buffalo Wild Wings Launches Its Christmas Campaign with Hank Hall
The restaurant chain Buffalo Wild Wings activates its commercial promotion for the holiday period, building the entire narrative around the character Hank Hall. This action is part of its plan to connect with the audience at a crucial time of the year. The main advertisement is already available online. 🎄
A Television Commercial as the Central Axis
The key piece of the initiative is a television spot. In it, Hank Hall is presented, a regular customer who personifies many fans. The plot revolves around his dilemma: celebrate Christmas Eve with the family or not miss the American football games? The story shows how the restaurant provides him with a solution, allowing him to integrate sports into the family gathering without having to choose.
Key Elements of the Campaign:- Protagonist: Hank Hall, representing the typical customer.
- Narrative Conflict: Balancing family tradition and sports passion.
- Proposed Solution: The venues as a space to unite both plans.
The brand seeks to position itself as the ideal place to celebrate, eat, and watch sports at the same time.
Commercial Objective of the Strategy
With this campaign, Buffalo Wild Wings aims to attract more customers during the holidays, a time when it is common to gather in large groups. The idea is for its establishments to be perceived as the perfect destination for those who do not want to miss sports events. The promotion is disseminated through television and the company's own digital channels.
Distribution Channels:- Broadcast on television during Christmas programming.
- Publication on the brand's digital platforms and social media.
- Focus on American football fans and group gatherings.
Expected Impact on the Audience
The narrative seeks to be relatable, appealing directly to those who experience this conflict every year. If a family member starts analyzing a play during dinner instead of asking conventional questions, it is likely that the campaign has fulfilled its mission. The final message is clear: there is no need to sacrifice sports to enjoy family. 🏈