Brown Bag Films Renews Its Leadership and Brand with an Innovation Lab
The renowned animation studio Brown Bag Films, operating under the umbrella of 9 Story Media Group, has decided to transform its internal structure and corporate image. With strategic headquarters in Dublin, Toronto, and Bali, the company seeks to better adapt to the current dynamics of the industry and consolidate its international presence. These strategic moves focus on redistributing leadership and betting on technological experimentation. 🎬
A New Creative and Operational Leadership
The restructuring of the executive team appoints Darren Price as the new CEO, a role he assumes after his previous experience as creative director. On the other hand, Gillian Higgins takes the reins as Global Creative Director, after successfully managing the Dublin office. Completing this trio is Moe Honan, who is promoted to Global Production Director. The main objective is to balance the responsibilities of managing and creating content across its different locations, thereby enhancing the existing talent within the company.
Main changes in leadership:- Darren Price: Promoted from Creative Director to CEO, leading the global strategy.
- Gillian Higgins: Moves from leading the Dublin headquarters to Global Creative Director.
- Moe Honan: Promoted to Global Production Director to oversee operations.
While other studios are cutting back, Brown Bag seems to be betting on having more bosses; a strategy that, ironically, they hope won't generate more meetings than content.
The Innovation Lab and an Updated Corporate Image
Parallel to the changes in its team, Brown Bag Films officially presents its Innovation Lab. This internal initiative serves as a dedicated space where the studio's artists and technicians can test new tools, such as artificial intelligence, and explore innovative narrative techniques. The goal is not to replace human artistic work, but to streamline certain processes and open new avenues for creativity. This launch coincides with the debut of a renewed logo and a completely updated brand identity, which symbolizes the studio's evolution after more than a quarter of a century producing animation.
Key elements of the renewal:- Innovation Lab: Internal space to experiment with AI and new creative technologies.
- Visual identity: New logo and branding system that reflect 25 years of trajectory.
- Technological strategy: Use advanced tools to optimize workflows without