Fall Boosts iPhone Sales in China

Published on January 05, 2026 | Translated from Spanish
Bar chart showing the exponential growth of smartphone sales in China during the month of November, with the Apple logo highlighted over the bars.

Fall Boosts iPhone Sales in China

For Apple, fall represents the most important moment of the year. Presenting the new iPhone in September is no coincidence; this move directly activates the purchasing cycle that dominates the last quarter. Consumers seek the latest models to gift during the holidays, which consolidates a period of maximum commercial activity that extends into the following year. 📈

China Shows Spectacular Seasonal Surge

Figures from the Chinese market confirm the power of this strategy. During the month of November, deliveries of smartphones from foreign brands skyrocketed by 128.4% compared to the same month the previous year. This volume, which reached 6.93 million units, demonstrates how Apple's fall launch manages to capture massive attention and generate a very defined sales peak.

Key Data on Growth in China:
  • 128.4% year-over-year increase in deliveries of foreign brands.
  • Total volume of 6.93 million units in November alone.
  • The surge directly reflects the impact of the iPhone launch.
The September launch timing ensures that the new iPhone is at the center of purchasing decisions for Christmas and New Year.

A Meticulously Calculated Commercial Strategy

Apple organizes its calendar to exploit global consumption habits. By revealing its devices in September, the company ensures their availability during the fourth quarter, when consumer spending traditionally increases. This temporal alignment positions the newest products as the preferred gifting option, maximizing their commercial impact.

Elements of Apple's Strategy:
  • Presentation in September to dominate Q4 (fourth quarter).
  • Guaranteed availability for the holiday season.
  • Product positioning as the ultimate tech gift.

A Distinctive Market Moment Every Year

Although other manufacturers also compete during these dates, Apple's launch pattern and the enormous expectation it generates for each new iPhone create a unique phenomenon. This annual moment perfectly combines technological novelty with the tradition of gifting, defining the rhythm of the smartphone market and demonstrating the effectiveness of precise commercial planning. 🍎