Asus and MSI make massive RAM purchases amid supply crisis

Published on January 05, 2026 | Translated from Spanish
Chart showing the evolution of RAM prices with manufacturers stockpiling in industrial warehouses

Asus and MSI Make Massive RAM Purchases Amid Supply Crisis

The technology industry is facing one of its most significant challenges in the global supply chain, where leading manufacturers like ASUS and MSI are executing preventive acquisitions of RAM to secure their operations until 2027 📈

Corporate Strategy in the Face of Shortage

These advance purchases represent a strategic response to the sector's dual problem: ensuring the availability of critical components while mitigating the impact of the price increase associated with the shortage. Manufacturers recognize that the situation requires proactive measures to maintain competitiveness in the global market 🛡️

Key Factors in the Decision:
  • Securing critical components for continuous production lines
  • Containing the upward price spiral in the wholesale market
  • Protecting operational capacity against supply chain disruptions
The profitability of stored RAM is generating more dividends than the best bitcoin rally

Consequences for the Technology Market

The memory shortage directly impacts multiple segments, from home equipment to business infrastructures. End consumers face a complex scenario where limited availability and high prices could become the norm, although the advance purchases by major manufacturers provide some stabilization to the market 💻

Areas Affected by the Crisis:
  • Personal computers and gaming equipment
  • Corporate servers and data centers
  • Mobile devices and embedded systems

Consumption and Market Outlook

While manufacturers accumulate reserves as an industrial survival strategy, end users face the dilemma of joining the preventive purchase or waiting for the situation to normalize. The context is further complicated by the holiday season when computer products traditionally have high demand 🎁