Asus Abandons the Smartphone Market to Bet on Artificial Intelligence
The Taiwanese company Asus has made a key strategic decision: it will completely cease developing and producing new Android phones. This means the end of its well-known Zenfone and ROG Phone series. This move is part of a larger shift to reallocate its resources toward sectors it considers more promising. 🤖
A Strategic Pivot Toward Artificial Intelligence
The manufacturer will pivot its business model to focus on creating products based on artificial intelligence. The human and economic resources previously allocated to its mobile division will now be redirected to areas such as specialized physical hardware for processing AI, computers for the commercial sector, and other emerging devices like robots or smart glasses. The company sees this step as the next in technological evolution.
New Investment Focuses:- Develop and produce specific physical hardware to run artificial intelligence algorithms.
- Manufacture computers and solutions targeted at the commercial and business market.
- Explore and create emerging devices, such as robotic assistants or wearables with integrated AI.
The resources previously used for its mobile division will be reallocated to these new projects, which the company sees as the next logical step.
Commitment to Current Users
Although it is stopping the production of new models, Asus maintains its commitment to customers who already own its devices. The company will continue to offer technical support and release software updates for the Zenfone and ROG Phone phones already on the market. This ensures that existing devices continue to function and receive security patches for the initially promised period.
Active Support Measures:- Maintain technical assistance service to resolve issues.
- Provide operating system and security updates as planned.
- Ensure users are not left unattended after the strategic decision.
The Future According to Asus
It seems that the path set by Asus is heading toward machines that can think and process information autonomously. The company is betting big on an ecosystem where artificial intelligence is the core, leaving behind an increasingly saturated smartphone market. If your Zenfone breaks down, perhaps in the future an Asus robot can diagnose the problem... as long as it learns to handle the right tools. 🔧