Apple Postpones Integrating Artificial Intelligence into Safari to Improve Siri
The Cupertino company has decided to temporarily halt its strategy to equip its web browser with advanced artificial intelligence capabilities. According to internal sources, resources are now being diverted to a project considered more urgent: enhancing the skills of its integrated voice assistant. 🛑
A Change of Course in Apple's Strategy
This shift in plans reflects a reordering of the company's internal priorities. Developing a more capable and competent Siri now takes greater importance than other IA projects in the pipeline. The technical complexity of implementing these features in Safari in a smooth and secure manner also influences this pause.
Key Factors in the Decision:- Limited Resources: The company prefers to concentrate its engineering talent on a single main front to achieve faster results.
- Immediate Benefit: Improving Siri directly impacts the user experience across all devices in the Apple ecosystem.
- Technical Difficulty: Integrating AI natively and securely into a browser like Safari presents considerable challenges that require more time.
Apple assesses that updating Siri offers more tangible and direct value to its users in the short term.
The Goal: Compete in the Assistants Market
The voice assistants market is evolving rapidly, with rivals constantly adding new AI-powered features. By prioritizing Siri, Apple seeks to close the gap with competitors like Google Assistant or Amazon Alexa. The goal is to create a more proactive assistant that understands and executes complex commands naturally. 🎯
Key Areas of Improvement for Siri:- Contextual Understanding: So the assistant better perceives the context of a conversation to provide more accurate responses.
- Proactivity: Ability to suggest useful actions before the user requests them.
- Command Accuracy: Execute complex tasks reliably, avoiding basic errors.
Consequences for Safari Users
While other browsers announce and integrate AI tools, Safari users will have to wait. This browser will no longer be, for now, a focus of innovation in artificial intelligence for Apple. The attention is focused on making Siri stop recommending restaurants when you only ask it to turn off the living room lights. The future of AI in Apple's products passes, momentarily, through hearing and voice more than through the browser. 🗣️➡️💻