Amazon Prime Video adds eight free FAST channels in Spain

Published on January 04, 2026 | Translated from Spanish
Amazon Prime Video screen showing the live TV section with the eight FAST channels available in Spain, featuring Sony Pictures Television logos and diverse programming on a dark background.

Amazon Prime Video Adds Eight Free FAST Channels in Spain

The streaming platform Amazon Prime Video has taken a significant step in the Spanish market by integrating eight FAST channels completely free of charge, available to all users without requiring a Prime subscription. These channels are located in the live TV section and provide continuous programming 24 hours a day, representing an important evolution in the digital entertainment landscape 🇪🇸.

Key Features of FAST Channels

FAST channels (Free Ad-Supported Streaming Television) are a growing modality within the streaming sector, where advertising funding allows content to be offered at no cost to viewers. The strategic collaboration with Sony Pictures Television under the Sony One brand guarantees a selection of high-quality content spanning various genres, from series to entertainment programs 📺.

Main Advantages of FAST Channels:
  • Free access without needing a Prime subscription
  • Uninterrupted programming 24 hours a day
  • Funding through integrated advertising breaks
This initiative combines the accessibility of free content with the production quality of Sony Pictures Television, creating a unique value proposition in the market.

Strategic Impact on the Streaming Ecosystem

The introduction of these eight channels in Spain is part of a deliberate strategy by Amazon to compete in the free segment of streaming, which has experienced notable growth in recent years. By providing a no-cost alternative, the platform aims to attract new users and increase dwell time on its service, strengthening its position against competitors that have adopted similar models 🎯.

Market Consequences:
  • Expansion of Amazon Prime Video's user base
  • Increase in viewing time on the platform
  • Consolidation of the free-with-ads model in Spain

Reflections on the Future of Free Entertainment

The availability of free content with advertising marks a growing trend where viewers must accept commercial interruptions as a trade-off for cost-free access. This evolution demonstrates that in the world of digital entertainment, nothing is completely free, but there are balanced formulas that benefit both platforms and end users 💡.