Amazon GameLift Streams transforms the video game experience

Published on January 04, 2026 | Translated from Spanish
Player enjoying a video game streamed from a mobile device, with AWS servers in the background and graphics showing low latency.

The video game industry is undergoing a revolution thanks to [B]Amazon GameLift Streams[/B], a new tool from Amazon Web Services (AWS) that allows developers to deliver high-quality, low-latency gaming experiences on any device with a [B]WebRTC[/B]-compatible browser. This innovation eliminates the need for lengthy downloads, allowing players to start enjoying their favorite games in a matter of seconds.

A Global Solution for Players and Developers

With [B]Amazon GameLift Streams[/B], developers can stream games from six AWS regions, ensuring a smooth, lag-free experience for players worldwide. The ability to scale streaming infrastructure based on demand allows studios to pay only for what they need, optimizing costs and resources. This represents a significant advancement in video game distribution, especially for independent studios.

This technology not only benefits developers but also enriches the player experience, taking gaming to a whole new level.

Simplifying the Development Process

One of the most notable advantages of [B]Amazon GameLift Streams[/B] is that it does not require developers to rewrite their code. With support for [B]Windows[/B], [B]Linux[/B], and [B]Proton[/B], this tool reduces the technical complexity and costs associated with other streaming solutions. This allows studios to focus on creativity and innovation, rather than infrastructure management.

New Monetization Opportunities

Chris Lee, General Manager of Immersive Technology at AWS, highlighted that this technology can transform millions of common devices into gaming platforms, opening new monetization avenues for developers. Companies like [B]Xsolla[/B] are already using this tool to offer cloud gaming experiences under a pay-per-use model, which facilitates integration with different platforms and devices.

Accelerating the Development Cycle

[B]Amazon GameLift Streams[/B] also speeds up the game testing process. Developers can securely distribute test versions, receiving fast feedback without the risk of code or intellectual property theft. This not only accelerates the launch of new content but also improves the final product's quality.

Immersive Experiences and Interactive Marketing

Beyond games, this tool allows companies to create immersive virtual worlds based on their universes and characters. These experiences offer new ways to connect with players and fans, opening unique opportunities for interactive marketing and community engagement.

With [B]Amazon GameLift Streams[/B], AWS is redefining how games are distributed and consumed, offering a comprehensive solution that benefits both developers and players. This technology marks the beginning of a new era in the gaming industry.