Adobe launches AI Foundry to create custom generative AI models for businesses
Adobe has taken a crucial step in democratizing artificial intelligence for the business sector with the launch of Adobe AI Foundry. This innovative service allows companies to develop fully customized generative AI models specifically trained with their brand and intellectual property. 🚀
Total Customization for Each Client
The platform is based on the Adobe Firefly family of models, launched in 2023 and trained exclusively with licensed data. What makes Foundry unique is its ability to adapt these models to the specific needs of each company, using their own protected material to create AI solutions that faithfully reflect their corporate identity. 💼
Highlighted Technical Capabilities:- Generation of custom text, images, video, and 3D scenes
- Training with company intellectual property and assets
- Models based on Adobe Firefly with licensed data
Foundry significantly expands the opportunities we already had in enterprise AI
A Revolutionary Pricing Model
Adobe breaks with its traditional pricing scheme by offering Foundry at a cost based on the specific task rather than the number of users. This approach allows businesses to access cutting-edge technology without the financial burden of per-user licenses, making generative AI more accessible to organizations of all sizes. 💡
Competitive Advantages of the Service:- Task-based pricing, not based on number of users
- Deep customization with corporate assets
- Integration with Adobe's existing ecosystem
Transforming Corporate Marketing and Creativity
According to Hannah Elsakr, Vice President of Generative AI New Business at Adobe, custom models will allow brands to manage their advertising campaigns more effectively. A client can create a base campaign and then use Foundry to automatically adapt it to different seasons, languages, or formats, maintaining brand consistency across all variations. 🎯
Demonstrated Practical Applications:- Automatic adaptation of campaigns to different markets
- Maintaining brand consistency across multiple formats
- Creation of over 25 billion assets since 2023
AI as a Complement, Not a Replacement, for Creative Talent
Adobe emphasizes that Foundry does not seek to replace creative professionals, but to provide them with enhanced tools that amplify their capabilities. As Elsakr explains, creativity is based on humanity and cannot be replaced, but it can be enhanced with technologies that allow for the more efficient execution of creative visions. ✨