Netflix Acquires Ready Player Me to Boost Its Digital Identity Strategy
The streaming platform Netflix has officially confirmed the acquisition of the company Ready Player Me, according to The Verge. This operation is part of a broader plan for Netflix to fully enter the realm of virtual worlds and redefine how its users represent themselves online. 🎮
Integrating Customized Avatar Technology
Ready Player Me operates a platform that allows generating a unique digital avatar that works across thousands of different applications and games. By integrating this technology, Netflix could enable its subscribers to create and use their own digital representations within games and interactive experiences native to the platform, going beyond traditional video content.
Key features of the acquired platform:- Allows creating customized 3D avatars from a selfie.
- Avatars are interoperable and can be used across multiple associated apps and games.
- Offers a wide catalog of clothing and accessories to customize the digital appearance.
This acquisition aligns with Netflix's efforts to develop its video games division, which already offers mobile titles included in the subscription.
Context: Betting on Video Games and Virtual Communities
The acquisition directly strengthens Netflix's bet on its video games division. The company sees interoperable avatars as an essential component for building stronger online communities and immersive social experiences within its ecosystem, thus competing with other major tech companies that are also investing in this space.
Strategic objectives following the acquisition:- Strengthen the offering of interactive experiences beyond passive streaming.
- Create a unified digital identity system for Netflix users.
- Compete in the emerging field of social platforms and metaverses.
A Future with Avatars in Netflix Content
This move suggests a future where subscribers not only watch content but can interact with it through an avatar. Imagine your digital representation appearing in games based on original series or in related virtual spaces. The acquisition of Ready Player Me positions Netflix to explore these possibilities and make its platform more participatory. 🚀