A South Korean brand deploys custom glasses in the United States
The company Breezm is expanding its innovative business model to the US market, offering a complete service to create glasses tailored to each user. This system eliminates visits to physical stores by integrating advanced digital technologies for capturing, designing, and producing. 🚀
The process starts with a mobile app
Everything is activated from the Breezm: Eyewear Made for You app, available for iPhone. The customer uses the device's front camera to obtain a 3D model of their face. An artificial intelligence algorithm processes this data and automatically recommends the ideal size and fit type for the frame.
Available customization options:- Select the color and style of the frame.
- Choose the lens type: progressive, prescription, reading, or sunglasses.
- Confirm all specifications from the same digital platform.
We have already produced more than one hundred thousand frames with this method, proving that large-scale manufacturing is viable.
Manufacturing and home delivery
After confirming the order, the company manufactures the frame using industrial 3D printing. This additive manufacturing method ensures that the final product fits the exact measurements captured digitally. The finished frame is shipped directly to the buyer's address.
Key advantages of the model:- Total integration of scanning, digital design, and production.
- Completely remote and nationwide service in the United States.
- Ability to scale the production of customized items.
A model that challenges the traditional
This approach raises a shift in the optical sector by entrusting the precision of measurements to a mobile camera sensor and an algorithm. While it promises convenience and customization, it also raises questions about accuracy compared to traditional professional methods. Breezm's success could pave the way for producing other customized products remotely. 🤔