Queen Letizia has endorsed the presentation of the Wool Alliance, a platform that brings together more than 450 actors in the sector. Its objective is to revalue Spanish wool as a sustainable resource and material of the future, connecting extensive livestock farming with design and the textile industry. The event, framed within the Madrid Design Festival 2026, also served to present the pilot project Metamorfosis.
'Metamorfosis' Project: Flock Monitoring for Objective Data 📊
The pilot project Metamorfosis focuses on the technical monitoring of six ovine flocks. The objective is to collect precise data on animal health, pasture management, environmental impact, and wool production. This information aims to demonstrate with figures the profitability and sustainability of the extensive model. The results are intended to serve as a basis for scaling practices that increase wool production and quality throughout the chain.
From Sheep to *Hype*: When IoT Puts on a Wool Sweater 🤖
Now sheep will wear devices and their movements will be analyzed with the same seriousness as a *trader* on Wall Street. The shepherd of the future won't whistle; they'll check a dashboard to optimize grazing. It's a twist: from a material sometimes seen as outdated, we move to hyper-connected flocks. Soon we'll see ovine *influencers* showing off their wool on social media, with hashtags like #LocalWool and #DataDrivenSheep.