While some brands backtrack and revive hybrids, Polestar charts its opposite path. CEO Michael Lohscheller confirms that the brand will be 100% electric, a decision justified by climate science and the demand from its young clientele. Owned by Geely, its plan includes four new electric models by 2028, discarding combustion technology as it considers it a thing of the past.
A Modular Electric Architecture as the Foundation of the Plan ⚙️
Polestar's strategy is built on Geely's modular electric platform, which allows developing various types of vehicles with relative efficiency. This technical base facilitates the arrival of the four announced models, expected to range from a more compact SUV to a sports car. The investment focuses on software, range, and user experience, avoiding any development in combustion engines or parallel hybrid systems.
Farewell to Plug-Ins "Just in Case" 🚫
Polestar seems to tell the market: If you want a gasoline engine, look elsewhere. Its bet is so radical that it doesn't even keep a hybrid in the drawer for the indecisive. While other brands play both sides, they have burned the combustion ships. A clear, though risky strategy: either its electricity convinces you, or your money will go elsewhere. At least there will be no confusion in the catalog.