The music video by the Canary Islands artist Quevedo incorporates generative artificial intelligence to create its most complex scenes, a homage to the Tenerife Carnival. The Málaga-based company Freepik contributed its AI creative suite, used as an integrated tool in production to solve difficult shots. The goal was to maintain the narrative aesthetic and expand visual possibilities without excessively increasing the complexity of the shoot.
A Hybrid Workflow: Filming, Post-Production, and Generative Tools ?Ž¬
The technical work was led by Clara López, a VFX and AI specialist at Freepik. Her profile as a digital artisan exemplifies the combination of methods. AI was not used as a shortcut, but as another component in a process that starts with traditional filming and post-production. Generative tools were applied to materialize specific visual ideas that would otherwise require a larger technical or logistical deployment, maintaining the visual coherence of the whole.
Does AI Also Order Wrinkled Potatoes with Mojo? ?Ž
It's curious to think that, to homage such an earthly and carnal festival as Carnival, digital entities are resorted to that have never sweated inside a feather costume. AI can generate thousands of masks and sequins in seconds, but it surely doesn't understand the foot pain after dancing a rumba at five in the morning. A technological wink to celebrate the human, the anarchic, and the deeply analog nature of a popular festival.