One day after the launch of Seedance 2.0, ByteDance's model for generating cinematic videos with AI, Disney has filed a formal complaint. It accuses the company of allowing massive violations of the copyrights of its characters. The entire Hollywood sector has backed Disney's position, marking a new legal front in the generation of content by artificial intelligence.
How Seedance 2.0 Works and the Training Problem 🤖
Seedance 2.0 uses a diffusion architecture that generates sequential frames from text prompts. The conflict arises from the training dataset. Analysts point out that, to achieve its level of visual and narrative coherence, the model was likely trained on millions of hours of protected content, including movies and animation, without license or compensation to the rights holders.
Mickey Mouse Declares War on Machines (and Prompts) ⚔️
The situation has a comic point. Now, a Chinese studio can create a Star Wars short without paying Lucasfilm, and a user at home can make Pinocchio and Elsa star in a noir thriller. Hollywood, which has spent decades recycling its own franchises, is threatened by an entity that recycles its material even faster. The irony is that the entertainment industry, which has used digital effects so much, now fears a digital effect it doesn't control.