According to recent reports, Apple is developing a new entry-level laptop with an estimated price of $699. Its unveiling is expected at the event on March 4, 2026. The goal is to offer a model for everyday tasks, more affordable than the current MacBook Air and Pro, while maintaining an aluminum design and available in several vibrant colors.
The A18 Pro Chip as the Core of an Entry-Level Laptop ⚙️
The technical bet focuses on using the Apple A18 Pro chip, a variant of the system-on-chip that will power 2024 iPhones. This decision would allow Apple to reduce costs by using a proven and efficient architecture, instead of developing a specific M chip. It is expected to offer adequate performance for browsing, office work, and multimedia consumption, with energy efficiency that ensures good battery life.
The 'Rainbow' MacBook and the Identity Crisis of Sober Tones 🌈
With colors like yellow, pink, or light green, it seems Apple wants us to forget the era of just space gray. The message is clear: if you can't afford a Pro, at least you can turn heads in the cafeteria. It's rumored that the classic silver version will come with a manual to explain to purists how to fit into this new colorful world. A bold strategy so that the I see it from afar factor compensates for the lack of an M3 chip.