8 Stop-Motion Lessons from Luis Grolez's Nescafé Ad 🎬

Published on February 24, 2026 | Translated from Spanish

Animator Luis Grolez shared the process behind his latest Nescafé spot, extracting eight practical tips for stop motion projects. A central idea was to abandon the traditional method of individual frames. Instead, he recorded the action in continuous video with a Blackmagic PYXIS 6K camera to extract the frames in post-production, an approach that offers more room for corrections.

An animator records in continuous video and extracts frames for a stop motion spot, showing the creative process behind the camera.

Continuous Video Recording and Post-Production in Resolve 🎥

The 6K video filming technique allowed capturing the complete movement sequence without pauses. Then, in DaVinci Resolve Studio, the most precise frames were selected to build the final animation. This workflow corrects slight position errors without the need to re-record. The project mixed physical rigging, green screen, and AI-generated backgrounds, with an overhead view and a coffee cup as the constant axis.

When Your Coffee Cup is More Famous Than You ☕

In this set, the real diva was the coffee cup. While the humans sweated adjusting the rigging millimeter by millimeter and cleaning dust specks, it just had to pose motionless and receive all the attention. In the end, it's the one that appears in the ad and gets the credits. We settle for the behind-the-scenes coffee.