Smart is preparing the launch of its new electric model, the #2, scheduled for October, with a visual campaign that already decorates walls in Shanghai, Buenos Aires, and Paris. The murals not only showcase the car's compact design but also highlight its 300-kilometer range and a 20-minute fast charge. The initiative aims to connect with urban audiences before its official debut at the Paris Motor Show, where the brand wants to reclaim its original essence of a small, agile city vehicle.
20-minute battery and 100% urban focus 🚗
The Smart #2 is equipped with a battery that supports charging power of up to 150 kW, allowing it to go from 10% to 80% in about twenty minutes. With a real-world range of 300 km under the WLTP cycle, the car positions itself as a practical option for daily commutes and short trips. Its platform, derived from Geely's SEA architecture, offers a reduced turning radius and a length of under 4 meters, designed to facilitate parking and mobility on narrow streets. The interior prioritizes simplicity with a central screen that integrates navigation and vehicle control, without major technological frills but with everything needed for everyday use.
Murals that paint, but don't charge the car 🎨
Smart has spent more on brushes and paint than on testing whether urban drivers know how to wait 20 minutes staring at a mural while the car charges. The idea is nice: art on walls to sell a compact car. But no one has explained whether those walls also hide power outlets, because if not, the scene will be the usual one: a driver looking at their phone next to a charging post, with the mural in the background and not enough battery to reach the next one. At least the graffiti will provide a distraction while waiting for the next station.