Landor Australia has redesigned the identity of Petbarn, the pet store chain. The new approach uses animated animal graphics and a deep yellow as the primary color. The goal is to leave behind an outdated image and offer a modern, approachable aesthetic that connects with today's pet owners. The proposal aims to make strolling through its aisles a more intuitive and pleasant experience for the customer.
An interface with clear signals and rounded typography for quick navigation 🐾
The implemented design system relies on rounded-stroke typography and a simple iconography set that reduces cognitive load. Directional signals, both in the physical point of sale and in the mobile app, have been standardized to guide users directly toward food or accessories. This redesign is not superficial: the animation of the graphics serves a practical function, helping to visually segment categories. The color palette, dominated by yellow, is complemented with dark contrasts to ensure readability. The information structure has been simplified, prioritizing the most frequent shopping journeys to speed up customer decision-making.
Goodbye to chaos: now even the most distracted hamster finds its food 🐹
Before, finding a specific bag of food could take longer than teaching a fish to do tricks. With the new design, the signals are so obvious that even a human in a hurry (or a distracted parrot) would find the right product without asking for help. Of course, the yellow is so striking that you might leave the store wanting to buy a toy for yourself. Customer service improves, but the price of visual clarity is that excuses for not finding something are now nonexistent.