Ferrari has decided that its strongest market, the United States, deserves an exclusive treat. Only ten units of the Purosangue will arrive with designs inspired by the country's landscapes and roads. Each one will be different, with a price higher than the standard model that the brand has not wanted to reveal. For the rest, it is an object of desire that we will never touch.
The engineering behind limited exclusivity 🏎️
The technical base is the usual Purosangue: a naturally aspirated V12 engine with 725 HP, all-wheel drive, and a platform that combines sportiness with some space. The difference lies in customization. Ferrari has worked with its Tailor Made program to create ten finishes that evoke routes like the Pacific Coast Highway or the Arizona desert. There are no mechanical changes, only paint, interiors, and details. The manufacturing process stretches over weeks, but the result is a collector's piece.
Ten lucky ones, and the rest, looking at photos 📸
If you have to ask how much it costs, it's not for you. And if you ask, they'll tell you they're sorry, but they're already sold. Meanwhile, the rest of us mortals will remain stuck in our mid-range SUV. Ferrari says this rewards its loyal customers, but really it's an elegant way of saying: we play in another league. That said, if you see one on the street, take a photo. It will be the closest you'll ever get to one.