The Abmo Branding studio has presented the visual identity of the Parisian hotel Faubourg Galant, a proposal that combines geometric arches, pastel colors, and a deep red. This art direction materializes in business cards, leather key fobs, and metal signage, creating a coherent visual language. For the guest, the impact is immediate: the aesthetics of the space conditions their perception from the first contact, generating an atmosphere that feels warm and elegant without the need for explanations.
From sketch to metal: the technical process behind the brand 🎨
The execution of this project required specific production decisions. The geometric arches are not a simple ornament: they were applied as a repetitive pattern in stationery and signage, with a palette that alternates pastel tones (powder pink, sage green) with deep red accents to highlight key elements. The leather key fobs were manufactured with precision die-cutting to maintain the arch shape, while the metal signage required an electrostatic paint finish to withstand wear. Each piece was designed in vector format to scale without loss, and the chosen typography, a geometric sans-serif, reinforces the visual structure across all media.
If the key fob doesn't convince you, let the doorknob do it 🔑
Because of course, you arrive at the hotel, look at the room card, and think: this is art. Then you try to open the door with that beautiful leather key fob and discover that the design doesn't include a magnetic opening system. But no problem: the deep red and pastel arches make you forget you've been waiting for the bellhop for ten minutes. The irony of branding: the brand sells the experience, but the lock remains the same as always. That said, the wait is done in style.