X allows customizing the feed with Grok for iOS subscribers

Published on April 23, 2026 | Translated from Spanish

X is advancing in the personalization of its platform with a new feature aimed at its Premium subscribers on iOS. This tool uses the Grok chatbot to allow users to adjust their timeline based on specific topics of interest. The proposal is that Grok, with its analytical capability, will prioritize and select posts for each feed, offering a more tailored experience.

A person using an iPhone with the X app open, showing a menu where the Grok chatbot customizes the feed's content.

Real-Time Content Curation and Filtering Algorithms 🤖

The feature is based on a natural language processing system that analyzes the content of posts. Grok interprets the preferences declared by the user and cross-references them with its algorithmic understanding of the network's flow. This allows for dynamic filtering that goes beyond keyword lists, attempting to capture context and thematic relevance. The implementation for iOS suggests integration with native APIs for a smooth feed update.

Your Perfect Timeline, Now with a Touch of Algorithmic Bias 🧐

So now, in addition to worrying about who you follow, you'll be able to delegate to an artificial intelligence the task of deciding what is truly worth seeing. Grok promises to understand your interests better than you do, which will undoubtedly not create more hermetic information bubbles. It's like having a digital butler who, hopefully, won't hide all the correspondence it considers boring. At least it's a step towards less chaotic feeds, or perhaps just chaotic in a more personalized way.