Toei Company, known for its production of anime and films, announces the creation of Toei Games. This new brand represents a business pillar dedicated to video game publishing. Its initial strategy is to launch original titles for PC starting in 2026, with a subsequent expansion to consoles. The stated goal is to build new global franchises from scratch, without relying on its existing intellectual properties.
Development Strategy and Creative Collaborations 🎮
Toei Games' focus is on creating original IP by collaborating with studios and creators, both Japanese and international. This approach seeks to connect stories with global audiences through the interactive medium. The brand's logo, designed by the studio Kairosoft, reflects this vision. The first official project will be announced next April 24th, marking the concrete start of this foray into the video game sector.
An anime producer without using its animes, what were they thinking? 🤔
The decision not to use its established franchises is, to say the least, curious. While other companies mercilessly exploit their known IPs, Toei decides to start from scratch in an already saturated market. It's as if a chef with a winning recipe opened a restaurant and decided not to include it on the menu. We'll have to see if the public responds to this bet on the new or misses its lifelong heroes in the games. The move is risky.